Public Relations Professional

1. Describe the functions of Public Relations (PR) in a changing environment.
2. Practice the key communication skills and techniques essential for performing their PR  duties.
3. Recognize how to communicate effectively with the internal and external publics of the organization.
4. Identify the role of a PR professional in supporting the image and reputation of the organization.
5. Plan and execute a press conference.

Managers, supervisors and officers experienced in public relations.  Other key personnel whose work involves contact and interaction with the internal/external public, particularly in the areas of personnel, marketing, sales, training and administration will also benefit from this program. 

PR in a Changing Environment: 

• The Origin and Development of PR
• Definitions, Scope and Objectives
• New Roles and Perspectives 
• The Role of PR in Building and Supporting the Image of the Organization 

The Functions of PR: 

• Planning and Organizing the Activities of PR  
• Ingredients of Successful PR Planning
• Main Qualities of PR Professionals
• PR Position in the Organization

PR and Communication: 

• Communicating with the Internal and External Public 
• Overcoming Barriers in Communication
• Non Verbal Communication
• The Communication Abilities for PR Professionals

The Role of PR Professionals in Dealing with the Internal and External Public: 

• Understanding Difficult Personalities
• Dealing with Difficult Personalities

Verbal Communication Skills: 

• Kinds of Verbal Communication 
• How to Prepare for a Presentation/Speech 
• Rehearsing Your Presentation/Speech 
• Verbal and Non Verbal Skills while Presenting

Written Communication Skills: 

• Types of Written Communication
• Effective Writing Skills: Memos, Letters and Emails
• Writing and Producing Newsletters
• Designing and Producing Brochures
• Preparing Articles for Magazines

Press Conferences: 

• Why Conduct a Press Conference
• How to Conduct a Press Conference
• How to Prepare a Press Release
• Dealing with Questions During a Press Conference
• Preparing and Circulating the Press Clippings

• The Training lectures.
• The Group discussions.
• The Training Workshops.